Apple Newsroom

Apple Newsroom

Apple Newsroom
CLIENT

Apple

SERVICE

Art Direction | Product

YEAR

2016-2019

LOCATION

Cupertino

Overview

Apple Newsroom is a global mobile first destination for journalists to read about Apple News. Since joining Newsroom, I helped to pitch a version of the platform which was a complete overhaul. We worked with various teams and stakeholders to achieve a common goal. The environment was fast paced and exposed me to the world of journalism. Contact me for full case study.

Tile
Tile
Tile
Logo Instances
Logo Instances
Logo Instances

Challenge

The team identified the need to redesign the Newsroom landing page to address design issues and limitations, as well reduce complexities around content management. We audited current design to identify design issues and limitations, conducted stakeholder interviews.

The team identified the need to redesign the Newsroom landing page to address design issues and limitations, as well reduce complexities around content management. We audited current design to identify design issues and limitations, conducted stakeholder interviews.

The team identified the need to redesign the Newsroom landing page to address design issues and limitations, as well reduce complexities around content management. We audited current design to identify design issues and limitations, conducted stakeholder interviews.

Results

Redesigned Apple Newsroom homepage to provide a more fluid design in order to better support Apple’s Geo Expansion. 

Designed flexible tiles to adapt and create visual hierarchy along with more content density. 

Expanded Apple’s global footprint. 

Provided an elevated experience around special events.

Created time efficiencies by easing the content creation and maintenance process by creating a proprietary app. Case study available upon request.


Homepage Takeover
Homepage Takeover
Homepage Takeover

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© 2024 Welvet

Still there? Good.

© 2024 Welvet

Still there? Good.

© 2024 Welvet