Apple Newsroom
Apple Newsroom
Overview
Apple Newsroom is a global mobile first destination for journalists to read about Apple News. Since joining Newsroom, I helped to pitch a version of the platform which was a complete overhaul. We worked with various teams and stakeholders to achieve a common goal. The environment was fast paced and exposed me to the world of journalism.
Challenge
The team identified the need to redesign the Newsroom landing page to address design issues and limitations, as well reduce complexities around content management. We audited current design to identify design issues and limitations, conducted stakeholder interviews.
Results
Redesigned Apple Newsroom homepage to provide a more fluid design in order to better support Apple’s Geo Expansion.
Designed flexible tiles to adapt and create visual hierarchy along with more content density.
Expanded Apple’s global footprint.
Provided an elevated experience around special events.
Created time efficiencies by easing the content creation and maintenance process by creating a proprietary app.
Contact me for full case study.
