raneelikerenee

ranee like renée

Airbnb

Airbnb for Work

CLIENT

Airbnb

SERVICE

Art Direction | Product

YEAR

2020

LOCATION

San Francisco

View project

Overview

Airbnb for Work is a niche product, within Airbnb, tailored to business travel.

On The Work team, I was an Independent Contractor and lead the ux, creative and developed the narrative for Airbnb/work landing page and its user journey from the Airbnb home page. I worked directly with my Creative Director, Content Strategy Lead, VP of Marketing, and Engineering team.

Challenge

How do we tell the right story for business travelers? Airbnb for Work wanted to change its current narrative and experience.

Traveling with Airbnb suits the lifestyle need of today’s business traveler. A key insight we found was that homes and apartments are more likely to be booked for work travel than any other occasion. Many work travelers are not aware of Airbnb’s full offerings.

How do we tell the right story for business travelers? Airbnb for Work wanted to change its current narrative and experience.

Results

The solution was to showcase trip use cases. This overtake was a cherished concept to be considered for future rollouts.

The idea was around the shuffling of cards featuring its use cases by selecting a type of work trip (Office visit, relocation, or team travel, etc.) Upon selection, the user can dig deeper by selecting the filters within each tile.

See full case study for more.