Overview
AIGA approached us to collaborate on an infographic poster highlighting data from previous SF Design Week events. The objective was to get more design agencies and vendors involved. I led the creative and gathered data to visually communicate the narrative through data viz.
Challenge
The brief was challenging: limited content, but a clear goal to blend data visualization with marketing to boost engagement and sponsorships. We organized into three competing teams for the pitch, each with a lead and two designers. Our team happened to be all women, and we leaned into creativity—designing dynamic charts with placeholder data while crafting original illustrations and icons that celebrated San Francisco's culinary scene and local culture.
Results
Our team won the AIGA committee's approval with our approach: data visualizations and custom icons unified by bold typography. We took inspiration from geographic isometric maps, adapting that style to our icon system and balancing it against strong type. We couldn't have been happier with the outcome.
