Good Lucky Identity
Bring You Good Lucky
Overview
Good Lucky crafts contemporary jewelry designs inspired by the rich tapestry of Chinese heritage and folklore, blended with modern and vintage Western aesthetics. It aims to create precious emblems of heritage that serve as vessels of expression, honoring the enduring love and traditions passed down through generations, for everyday wear.
Challenge
Results
Working with the client, we paired the traditional knot with a timeless, clean wordmark to create a cohesive logo lockup. The result is a balance of cinematic elegance and with a bespoke emblem of heritage.
